Speakers of Russian Gaming Week will discuss which brands may find the e-sports market promising

There are around 15 million e-sports fans in Russia and the CIS countries. Up to 40% of them are young people aged from 18 to 25 years old. That is the target audience of many modern brands, but gamers do not watch television and do not read newspapers, and the main source of information for them is the Internet and gaming community. How to promote your product for such an audience? Speakers will bring up the issue at the panel discussion of Russian Gaming Week held on June 8 from 12:00 to 13:00.

The panel discussion will comprise five experts:

• Fedor Fetisov (creative strategist at Initiative Russia);
• Elisey Malyshev (brand lead at Qiwi);
• Sergey Koniukh (CEO at Esportsconnect Agency);
• Dmitry Zotov (digital manager at IDS Borjomi Russia);
• Yuliya Zagretdinova (Internet communications manager at IDS Borjomi).

Tatyana Zheltomirskaya, affiliate marketing director at StarLadder, will play the role of a moderator. For the RGW press service, she listed brands that have chances to become successful in the new market:

“The quickest results are common for the so-called endemics, i.e. brands (products) directly related to the e-sports: computers, hardware peripherals and accessories, betting services, computer armchairs. They are followed by brands whose primary target audience comprises young people aged below 35 years old, for instance, Pepsi. Further, the interest is shown by brands that want to build image among future consumers, for instance, recently much-talked-about sponsor projects of Audi, BMW, and Mercedes-Benz. We can also see individual companies that start to use e-sports as a foundation for corporate programs, for instance, Air Asia airline. There will be more such projects in the future.”

Sergey Koniukh comments that the global potential of the e-sports market is estimated at $1.5 billion today, and the figure is steadily growing for several years. Elisey Malyshev adds that Qiwi evaluates the potential of the market in monetary terms as average today, but in the next five years as big. Qiwi analysts associate this with the volumes of betting, money turnover of in-game content, and young audience.

During the discussion, experts will provide comprehensive commentaries on these issues. They will also discuss how to assess efficiency of the brand integration in the e-sports and what tasks a company can solve by entering this market.

Are you looking for new niches to promote your products?

Attend the discussion at Russian Gaming Week!