RGW-2018: conference moderator
Tatyana Zheltomirskaya, Head of Marketing and Partnerships at Starladder, will open the Russian Gaming Week conference. The event will be held on June 7-8 in Moscow. Tatyana will also moderate one of the discussion panels.
Starladder is an e-sports company. Being the Head of Marketing Tatyana builds a systematic work with partner brands. At the conference as part of Russian Gaming Week, she will share her experience with colleagues, moderating the panel discussion ‘Why brands focus on e-sports and how to develop effective integration.’ The discussion will be held on July 8 from 12:00 to 13:00.
During her career, Tatyana cooperated with Nemiroff, Alfa Bank and JSC VTB Bank Ukraine, as well as headed Touchpoll Ukraine, which conducts marketing research. According to the expert, it’s easy for a professional marketer to switch to a new field, because the theory and common basis of marketing and business strategies are the same for all the products.
Tatyana Zheltomirskaya took part in industry events dedicated to marketing and business in the digital industry: MRKTNG Marathon # 2, Ukrainian Marketing Forum 2018 and 2016, Get business fest 2017, Brain Burner 2018, UADigital 2018. She is an author of publications on product promotion and effective business strategies.