Russian Gaming Week 2019

• head of the closed junket club Jet Velvet that organizes trips to casinos in Sochi, Minsk, and Las Vegas;
• frequent participant of gambling conferences.

Presentation: Attraction of millennials to land-based casinos.

Key points:

• distinctive features of generations;
• what is better: land-based gambling houses or online casinos;
• must-know aspects of social media and influencers;
• prospects of slot machines;
• fresh view on interiors of gambling venues;
• eSports and casinos.

Announcement

Interview

Announcement

• has been focusing on affiliate marketing in Russia for 8 years;
• developer of the technical platform for casino traffic flow management;
• founder and owner of the Gambling.pro affiliate program;
• leads one of the Russian arbitrage teams;
• permanent participant of specialized international gambling conferences.

Presentation: Best practice of casino traffic generation / betting projects in 2019.

Key points:

• player attraction to gambling platforms;
• mobile apps as a new traffic source;
• СРА networks: how to work and not to waste budget.

• more than 9 years of experience in gambling, over 10 years in online marketing;
• launched and managed various online casinos and affiliate marketing brands;
• took part in the development of such brands as 888casino, 888poker, Lotoscasino, and BrosSlots;
• has been developing two online casino platforms and implements affiliate marketing strategies for the past two years;
• Chief Marketing Officer at Quints.io.

Presentation: Traffic arbitrage in the iGaming niche.

• lawyer with 16-year experience in the gambling industry;
• focuses on legal backing of gambling and lottery businesses;
• represents the interests of gambling market playersbefore courts of all instances;
• helps new project to elaborate a development strategy in compliance with the current legislation;
• provides legal advice to any gambling business.

Presentation: Legal developments in betting, law enforcement practice.

Announcement

• has been operating in the gambling sector for 9 years;
• worked her way from a content manager to the position of SXO at Pokerdom;
• launched the Gagarin.Partners affiliate network in 2019.

Presentation: How online platforms shift to the offline segment.

• sales system optimization specialist with 13-year experience;
• co-founder of Allcorrect, a company engaged in game and app localization based on ROI;
• founded the international game and software localization conference called LocKit.

Presentation: Culture features of game launch and localization on new markets.

Key points:

• what should be known about the country’s culture and ethic aspects before entering its market;
• how to adapt a product in a new environment;
• reasons for correcting game scenarios and redrawing characters;
• how humor and laws affect the game concept;
• Allcorrect’s case studies of project culturalization.

Announcement

• international traffic arbitrage specialist;
• expert in increasing key metrics of casino/betting products;
• founder of the Vkontakte public page 'Tough Arbitrage of St. Petersburg' and Black Inc;
• co-founder of Gambling.pro affiliate program.

Presentation: Optimization of your own online casino for traffic arbitrage.

Key points:

• condition of the online casino market;
• volume of the gambling platform target audience;
• how properly advertisers work with incoming traffic.

• integrates gaming systems and develops online casino back offices;
• co-founder and Chief Information Officer at SoftGamings, a casino platform developer and gaming system aggregator;
• frequent participant of international gambling events.

Presentation: Creating your own turnkey casino.

• specialist in finance, investments, and blockchain;
• holds a position of Vice President of the Russian Association of Cryptocurrency and Blockchain (RACIB);
• member of Supervisory Board Member at VTB Bank, JSC FINAM, and other Russian companies;
• implemented financial projects related to the distributed ledger system and crypto technologies.

Presentation: Trends and cases of digitalization uptake in the gaming and entertainment industry.

Key points:

• how to use Big Data, artificial intelligence, blockchain, IoT, and VR in gaming business;
• how to apply digital technologies for extending the customer database, improving client confidence, and increasing revenues;
• foreign and Russian digitalization case studies: results.

Announcement

• has been focusing on the marketing sector for 15 years;
• expert in comprehensive marketing communications;
• founder and CEO at Digital Choo, a full-service international marketing agency.

Presentation: Global rebranding as a way to adapt a betting shop to modern customers.

• has been developing and integrating comprehensive projects aimed at the mass market and niche business categories for 10 years;
• head of Strategy Department of the international marketing agency – Digital Choo. He is responsible for development of business developing strategies and coordination of agent team operations.

Presentation: Global rebranding as a way to adapt a betting shop to modern customers.

• specialist in personal data protection;
• has experience in assessing corporate risks related to the protection of customer rights.
• was involved in the project on personal data confidentiality.

Presentation: Requirements for confidentiality of customer (user) personal data during cooperation with partners in the EU countries.

Key points:

• legitimacy of customer personal data collection;
• rules of processing and storing such information;
• customer’s right to be forgotten;
• requirements of EU companies for Russian partners in terms of personal data confidentiality.

Announcement

Interview

• senior manager with experience in trading, manufacturing, travel industry, and hotel business;
• held senior positions at Marins Group Union, Center Omega, and Golden Tulip. Was a commercial director at the Sochi-based resort Gorky Gorod;
• is a development director at Krasnaya Polyana gambling zone;
• holds a position of deputy general manager at Casino Sochi.

Presentation: The development of Krasnaya Polyana gambling zone: results of 2 years.

Key points:

• visa-free system of gambling zones in Russia;
• Krasnaya Polyana results of 2 years;
• tasks and prospects of land-based casino operations.

Announcement 

• lawyer, entrepreneur, and mathematician;
• expert in IT, fintech, and gambling legal consulting;
• provides legal services to advertising networks, gambling companies, and arbitrage specialists. Focuses on affiliate marketing;
• has built a cashback service from scratch and is developing a СРА network;
• founder and managing partner at LAWBOOT.

Presentation: The activity of gambling operators in Russia. Legal environment and prospects for 2019.

Key points:

• gambling licensing features in Russia;
• blocking by the Russian Federal Service for Supervision of Communications, Information Technology, and Mass Media;
• best practice of applying the 2018’s law on restrictions for foreign operators;
• accepting and redemption of deposits after blocking;
• 'Sovereign Internet' Law aspects.

Announcement

• joined the online gambling industry 10 years ago;
• held executive positions at Pari-Match, M.S.L, and UB Gaming;
• founded SupportLab engaged in support services outsourcing and retention marketing for online casinos;
• head of Quints, a developer of AI for predicting player behavior and affiliate marketing software.

Presentation: Customer acquisition in the online gambling business.

Key points:

• the notion of affiliate marketing and its advantages;
• affiliate marketing vs. your own advertising campaigns;
• how operators and affiliates deceive each other;
• how to earn money on online casino customer attraction.

Announcement

• has been engaged in the digital marketing sector for 6 years;
• specializes in the promotion of projects related to sports betting and other gambling activities;
• author of materials about subtleties of affiliate marketing, prevention of IT fraud, and online earnings;
• permanent participant of gambling events.

Presentation: Evolution of affiliate marketing in the betting industry.

Key points:

• trends of the gambling industry;
• benefits of affiliate marketing;
• the role of traffic in betting.

Announcement

• has been working in the gambling industry since 2015;
• has been focusing on betting product marketing and sales at Sports.ru;
• marketing specialist at Betting Insiders startup.

Presentation: Betting Insider: a betting network as a bookmaker complementary product.

Key points:

• why the majority of beginning players lose bets;
• is it possible to overplay a betting operator without appropriate expertise or not?
• why gamblers are on unequal terms with bookmakers.

Announcement