RGW: What is and effective gambling advertising?

Do you have easy-come-easy-go players? What is client’s life cycle and why do you have to learn about it? How do you predict client’s behavior based on the modeling? How can you estimate efficiency of the advertising online activity using math modeling? These and other questions will be answered by Roman But, new Russian Gaming Week Conference speaker and online marketing director at MSL, the largest Eastern Europe lottery operator.

On the 4-5 of June, 2014, Moscow ECC Sokolniki will host 8^th International gambling and entertainment exhibition-forum Russian Gaming Week. As part of the event, gambling market professionals will enjoy the largest specialized Conference.

“Your marketers are lying when they present marketing analysis reports,” says the speaker. As an alternative to the guesswork approach, for the first on RGW floor, Roman But will share examples of the successful modeling application in online gambling, and will present practical cases of its use in online marketing in order to assess advertising activity efficiency in online gambling.

Find out about the productive advertising and don’t waste your ad budget in the future!

Roman But will share secrets of the successful marketing campaign on the 5^th of June in the course of the specialized RGW Conference section called “Games promotion and players acquisition.”