New possibilities for games promotion – presentation by Natalya Vasilyeva at RGW Moscow

Ads in games allow marketers to promote their product while developers can get extra money. Gamers find it a handy and cost-effective way to support a project. A speaker at RGW Moscow Natalya Vasilyeva will reveal why one shouldn’t say no to adverts integration in games.

The speaker represents Anzu – a platform for monetization in VR, AR and 3D. The company creates solutions allowing developers of such projects to place various adverts, which boosts the profitability of apps. Anzu has its own tracking program to monitor views of advertising publications.

Natalya Vasilyeva is Head of Sales and Marketing at Anzu. Previously, the expert cooperated with Sport.com and Glispa Global Group so she has a solid experience in products market launching, monetization and strategic promotion. The speaker participated in Mobile Optimized, 2016 Digital Marketing Meetup Minsk, VR/AR Organization Symposium.

According to the statistics, advertising in games will have reached $6.9 bn by 2019. Moreover, 71% of players state that watching video ads in games is their favorite way of payment.

Finally, hatred for ads in games: myth or reality? So, what if developers’ worries about ads appearance in games are in fact unreasonable?

Keynotes:

• why advertising for monetization is okay;
• how to build a monetizing strategy in the right way;
• how native in-game advertising can help a game, and myths existing in this sphere;
• what to pay attention to in terms of technologies.

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