How to start a betting shop franchise?

People are rather reckless by their nature. The most reckless ones are not even bettors but those who accept bets. But if you responsibly approach the matter and timely plan our business, you will definitely benefit from it. Are you planning to open an online betting shop or a land-based one? Then this material will be useful for you.

Launching a betting shop from scratch is rather problematic as license acquisition is a complicated process in the RF. One of the main stumbling points is that your assets should equal to1 billion rubles in order to obtain the license. Also, a founder should have experience working in the field. But there is another way out – opening a betting shop with a franchise.

• What does a betting shop franchise mean and which benefits does it provide?

A franchise allows operating under the brand of a larger organization acting as its subsidiary. Just in two months, you can succeed to enroll in a current license of another company, which will cost you up to 200 thousand rubles. Besides that, a franchise provides some other important benefits.

In most cases, assistance in the following directions is concerned:

• recruitment;
• purchase of hardware and software;
• marketing and advertising;
• legal and accounting services;
• maintenance;
• analytical data about the market;
• leasing of premises, etc.

But starting a betting shop franchise also implies specific liabilities to your franchiser. To start with, you will have to regularly pay fees – around 10-30% of the total income. The amount of royalty payment differs among operators; some companies don’t require this kind of fee, for example, Fonbet.

As a franchise allows a subsidiary betting shop to use the trading mark of a well-known company, it opens up great marketing opportunities. For example, such names as 1xbet, Liga Stavok, and Marathon are well-recognized and speak for themselves. Of course, such companies won’t allow harming their reputation. For that reason they don’t enroll shady organizations in their license.

• Which terms do major betting shops offer to franchisees?

Having decided to launch an online or landbased betting shop with a franchise of 1xbet, Marathon, or some other company, make sure that your enterprise meets the franchise requirements. Each company has individual requirements, but there are some common aspects as well.

Franchisers pay attention to:

• availability and sizes of premises;
• equipment;
• financial soundness;
• the number of employees.

It should be taken into account that not all abovementioned positions might be important to each specific company. At the same time, franchisers can have their own specific requirements.

• Companies that offer franchises

One can open an online or offline betting shop in the RF with the support of such operators as:

• Marathon;
• FavBet;
• BetCity;
• Liga Stavok;
• ShansBet;
• Fonbet, etc.

The above-listed companies are market leaders in the field, but you can also sign an agreement with other large betting shops. For example, 1xbet has an affiliate program but there is not much publicly available information about it. However, it’s no secret that 1xbet itself started to operate as a franchise.

The franchise of Marathon deserves special attention. The company has proved that one doesn’t need to spend huge amounts of money on the website design in order to launch an online betting shop. Nothing but simplicity contributes to gaining customer trust. Working in the betting market since 1997, it is also an example of true stability.

Taking all of this into account, starting a betting shop franchise obviously saves time and money, and also provides a reliable support. Thoroughly choose the franchiser and you will be able to return your investments in the first several months of operation!