Where to buy traffic for online casino? Tips and recommendations

When all stages of opening an online casino are passed, the main task of an entrepreneur is to attract customers. In other words, you need to buy traffic for the casino. The difficulty is that users should not just visit your online gambling resource, but also take an action. This article will tell you where to buy high-quality traffic for casino, which can attract the target audience (TA).

• Creating image of TA to attract traffic to online casinos

If the attendance of the website goes off scale, don't get excited too soon. Just imagine: a person visited it and immediately closed the tab. He did not take any action that would be beneficial for your online casino, but increased the bounce rate. Of course, we can hope that he has a playing friend and the user has provided him with a link. In this case, the amount does matter, but it's better to immediately focus on the targeted consumer, rather than rely on a bit of luck.

Where to find it? On subject-related sites, forums and social networks. Your potential client is a man aged 20 - 47, spending a lot of time on the Internet, and having an average income.

A good news for gambling business people is that people are motivated to play by absolutely different reasons, that's why it is quite possible to ensure good casino traffic. Don’t forget about the AIDA scheme: attention – interest – desire – action.

• Searching places to buy traffic for casino

There are different ways to buy traffic for online casino. For example, the most common and efficient are as follows:

• Network reviews of your casino. Contact representatives of the gambling industry and organize a review. On the Internet, there are a lot of subject-related blogs and websites with casinos reviews, which are regularly visited by users. They represent your TA. In addition, you can buy a rating on similar sites.
• Use the PPC tool. Pay-per-click (the abbreviation stands for) is offered by search engines.
• Mailout. Mailing a commercial offer of your online casino with a back link to the website is an excellent way to increase traffic.
• Direct link exchange. There is a service of buying a back link to the casino website when the site is automatically promoted. This method may also include the purchase of a subscription on the forums.
• Carrying out webinars is another popular way to ensure high traffic. The audience actively responds to training materials, especially online (which is much more convenient than personal presence).
• Involvement of the media. You can buy traffic for casino from leading online publications that will post news and press releases about your website.
• Exchanges of the traffic for online casino are special platforms that allow you to buy traffic targeting the region and TA. After the purchase, those users, who click on the referral link will be automatically redirected to your website.
• Social networks. This item is just a must-have. Create a page on popular social networks, post interesting and unique content. Place buttons with links to them on your website landing page.

• Buying traffic outside the network

One may ask, what is the connection between real life and online casino traffic? In fact, the relation is obvious.

Your participation in subject-related exhibitions, conferences, summits and forums will acquaint people with your website. It will help to:

• advertise your company;
• get latest news of the gambling industry;
• learn about tools and innovations that can be used in your business;
• forge new relationships;
• familiarize yourself with the target audience and increase traffic.

A perfect example of such event is the XI International gambling exhibition RGW Moscow 2017, which will be held on June 7-8, bringing together the most successful industry representatives. It is a great possibility for you to announce yourself and get advice from experienced foreign and domestic colleagues. Register!