Speakers of RGW 2019 – Representatives of Digital Choo Marketing Agency Iryna Kurochkina and Oleg Profatylo

Specialists of Digital Choo Marketing Agency – Founder & СЕО Iryna Kurochkina and Head of Strategy Department Oleg Profatylo – will share with guests of RGW 2019 how to attract the audience and grow profits in betting markets using rebranding.

Digital Choo is an international marketing agency with deep expertise in gaming category. The company deals with cross-regional and multimedia planning, has a large-scale network of own andaffiliate traffic sources, implements sponsorship opportunities of any complexity, and works with over 500 international partners. The company has won numerous international awards including Effie Awards, ADC, GoldenDrum, and The Webby Awards.

Iryna Kurochkina is an expert in complex marketing communications with 15 years of experience, founder and CEO at Digital Choo.

Oleg Profatylo is a Head of Strategy Department at Digital Choo, responsible for the development of business strategies and coordination of agent teams (digital, analytical, creative, PR, and others).

Speakers will deliver a presentation titled “Global rebranding as a way to adapt a betting shop to modern customers”.

In their report for RGW 2019, representatives of Digital Choo will share the case study of Parimatch “Fired up to win”. The company’s rebranding is a bright example of how to make a name and create strong association between the brand and lifestyle of its customers. Iryna Kurochkina and Oleg Profatylo will explain how this non-standard international campaign was developed and realized as well as what results it brought.

Industry-specific event Russian Gaming Week will take place in Moscow on June 6-7.

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