Why is AI Important for Betting Industry? Andrew Pearson, President of Intelligencia Limited, Will Give an Answer

Betting industry is operating well today. Artificial Intelligence is used in a big number of spheres and solves different problems. But what happens when AI and betting industry come along with each other? The answer is: casinos and sports books get benefits. In the framework of the RGW Moscow, Andrew Pearson, a president of Intelligencia Limited, will deliver a presentation “Using AI for customer intelligence, real-time personalization marketing, and corporate optimization” where he will talk about the mechanisms which help betting industry to get advantages from the use of AI.

Main points of the speech:

• how AI is being used;
• why it is important for betting industry;
• how casinos and sports books can utilize supervised and unsupervised learning, as well as reinforcement and deep learning;
• how AI solutions integrate with standard enterprise data warehouses, data lakes and real time stream-processing engines;
• how AI can work with open source and commercial software solutions.

Andrew Pearson is an AI analytic and implementer. He is an expert in IT infrastructure, strategic planning, customer intelligence, eSports, and virtual reality. During his career, the speaker has worked with the largest casinos in the world, implementing BI, CI, and marketing automation solutions.

The speaker is a founder and managing director of Intelligencia Limited, a company which works with sports books and casinos in different countries, providing analytics and implementing new solutions. Apart from that, Andrew has written books discussing customer loyalty and analytics, such as The Predictive Casino, The Predictive Retailer, and The Predictive Sports Book. He is also an editor and writer for The Journal of Mobile and Social Media Marketing and The Mobile Marketer.

Meet the speaker and find out more about AI in the betting industry at the conference!

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