News from the front line of the online marketing at RGW 2016

There is no growth without prohibitions. It concerns online gambling advertising as well: it is blocked but becomes stronger.

Within the Russian Gaming Week, Ilya Gorshkov, ExoClick’s senior account manager, will tell about how adblocking technologies qualitatively change the market and what tools will help you to obtain additional revenue.

In the “Tech news from the front line of the online marketing” report, Ilya will reveal the following topics:

• Adblocking: is it the online advertiser's nightmare or a host of new opportunities? Adblocking technologies are changing the online advertising landscape;
• Programmatic advertising: what is it and why does it make money?
• Multi-Armed Bandit: optimised landing page algorithms for the ultimate in testing and ROI.

Ilya Gorshkov is the experienced participant in the international marketing projects who has been working in Russia, the USA and the UK. He joined ExoClick, one of the leading advertising platforms in the world, in 2013 due to the project entry into the Russian market.

Learn more about how to establish the advertising campaign under blocking and government restrictions at the Russian Gaming Week. The event will take place in Moscow on June 2-3.

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