New vision of online card game

In 2010, the company «3 Aces» appeared at the market of gambling services. Its owners, gamblers in their past, created a range of products on the basis of gambling games and progressed successfully at this market, but the tendency of conversion to mobile devices made the team look at gambling games another way. 

It is not a secret that it is quite difficult to surprise a gambler and provide something new and interesting for him. The development of a new idea is always a risk and great investments, and not each risky project can earn money. But for the Team «3 Aces» with their project “Trinka” the risk happened to be proved.

The Developers introduced the game “Trinka” on the mobile platform — old card game, famous in CIS. Being followed only by their intuition that the project will be potentially interested to the mainstream audience, the company released the first version for iOS platform. After announced review about the game, the amount of its users has grown headily. It is surprisingly, that the percent of downloads conversion was about 25%, when it is normally 5%-10%. 
At the same time, the game can be downloaded to iPhone or iPad following the reference

Until recently, the company was developing only gambling games, but the growth of mobile sales in mobile markets attracted their attention. “We even did not think that we would receive so many positive responses about our “Trinka”, because mobile markets are overcrowded by card games. Now, we are developing other non standard games, but we will not tell about them right now”, — one of the owners said. Different from other poker games, “Trinka” attracted attention and gained its fans by its simplicity and high level of passion. The project obtained many responses and suggestions and to all appearance, the project will continue to develop. According to the developers, the project will be introduced on all platforms and where it is possible— it will become really gambling. The more gamers, the higher the potential of earnings.

Why not poker or slot? General overflowing of the market by projects led to continuous copying of popular ideas, but the company heads for unique and non standard games, famous in their region. As soon the developers finish PR campaign of “Trinki”, they are planning to reach Chinese market with their new gambling game. The name of new Chinese game keeps in secret, but it is understandable even now, that the vector of «3 Aces» company development is interesting and profitable. 

Having a great experience in real gambling games, the company worked out classical games for casino, but after the first activation of a social project “Trinka” it became clear, that the attraction of gambling audience can be done not only by means of standard advertisement, but by means of starting the same unique social games.

It is not the only one example, when the company - gambling operator, extends its scope of works, and for the Team «3 Aces» such amendment of a profile and redirecting to mobile market made essential results, and the company does not plan to stop on it, it will work in both gambling and social directions.