Unconventional advertising betting campaigns. Overview of digital cases by Ilya Kotlikov

Unconventional advertising campaigns for betting clients, contrastive analysis of digital tools, common mistakes that occur when working with internet platforms. These and other issues will be covered in the report of Russian Gaming Week speaker, Ilya Kotlikov, the head of betting department at Sports.ru and Tribuna Digital.

Ilya dedicated almost half of his career on the digital market to advertising projects for the betting industry. He developed several advertising campaigns for international bookmakers and studied in detail all the requirements of the western audience.

At Russian Gaming Week, Ilya will provide unconventional cases for betting clients.

He will speak about the following issues:

• how to build a strategy on brand promotion and attract new clients using large platforms;
• which advertising tools are better, and which of them shouldn’t be used at all;
• common mistakes of bookmakers when working on internet platforms;
• when and why one should risk.

Listen to the details and learn best practices from Ilya Kotlikov at RGW-2017!

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