Maximizing Revenue: Why Affiliates Need to Know All About Their Operators’ Player Retention

Shahar Attias, one of the industry’s most knowledgeableretention-marketing experts, will explain just what affiliates should look forat a presentation at the iGamingRussia Affiliates Conference on June 6, 2013 in Moscow. TheiGRA is part of the Russian Gaming Week, held in the “Sokolniki”Congress and Exhibition Center.

“The simple factis that an affiliate needs strong operators as partners,” Attias says. “Butmany affiliates don’t consider much beyond what they’re being paid for eachplayer conversion. That’s only part of the story.”

Attias, founder and CEO of Hybrid Interaction, has more than 12 years of experienceleading the CRM divisions of some of the world’s most prestigious iGamingcompanies. Because he has been part of the industry since its earliest days, hehas a strong understanding of what works and what is a waste of time.

Attias’spresentation will, among other things, look at:

• the best practices thatoperators use to maximize their players’ LTV (lifetime value)
• the KPIs (Key PerformanceIndicators) that show how well an operator is conducting its business
• the best ways to rankoperators so the ones most likely to be profitable get the most promotion

“We are quite fortunate to have Mr. Attias share withus his insights into this important subject,” said Marina Ilyina, the marketingmanager for the expo. “He has been a featured speaker at some of the world’smost important iGaming conferences, and those who attendhis session at iGRA are sure to come away with extremely valuabletips for their organizations.”

Hybrid Interaction Ltd. is a global consulting firm that has advised such companies asbwin.party, Betclic-Everest, GamingVC, Virgin Gaming, Win2Day, Omni Casino andViaden.

For meetings during the iGRA / RGW and media inquiries, please contact:

Mrs. Yulia Jeshinko
Business Development Manager
[email protected]
Tel: +972-54-6642351

More details about the conference iGRA’2013 can be found at:

www.rgweek.ru

www.race-expo.ru

Contact information: 

Tel.:  +7 (495) 212-11-28

E-mail: [email protected]