Mark McKeown, BetSoft VP, Sales and Marketing “We expect that the mobile sector will continue to grow, and we will of course grow with it”

"As the mobile market continues to grow, we will remain focused on developing our products to leverage our strengths in that area," affirmed McKeown.

Just days after the conclusion of ICE 2015, Mark McKeown, BetSoft VP of, Sales and Marketing at BetSoft, was interviewed by Yogonet regarding new items about the novelties presented by the firm and the public feedback each received. “As mobile is one of the fastest growing segments, we will continue with our strategy of pushing simultaneous mobile and desktop releases,” he said.

What new products were presented at ICE? How did the public respond?

We have a really fun and playful brand and accompanying suite of games which our players love playing over and over again. When we exhibit at events like ICE, the enthusiasm and love we have for the product we build shines through. The people that come to our stand at ICE had a great time because we love what we do.  We work really hard at what we do but we also have a great time while doing it.

What are the brand’s goals and expectations for 2015? How is the firm planning to achieve them?

We expect that the mobile sector will continue to grow, and we will of course grow with it. Mobile gaming has already begun to catch up to, and in some cases overtake, the Desktop sector and we believe this trend is going to continue.  We believe this will be especially prevalent in emerging markets where not everyone will have a desktop PC, but are very likely to have a smart phone. Betsoft already has one of the strongest mobile platforms in the industry, as well as one of the largest mobile catalogues with over 30 titles available with 2 or more titles coming online every month, so this makes us a natural choice for operators who are looking to expand their business.

What are the future plans and strategies to promote consolidation and expansion of games systems in global markets?

As Mobile is one of the fastest growing segments, we will continue with our strategy of pushing simultaneous mobile and desktop releases. In order to increase global appeal, we have also begun rolling out full localization for each new release instead of deferring until after the initial release in the English-speaking markets. As our games are much more complex than the average slot  game, this represents a significant amount of resources, but the return on this investment is worth it in that crucial period when a new game is just launched.

We are also diversifying our game catalog, introducing new product lines such as Slots3 Arcade to complement our flagship Slots3 line. The Slots3 Arcade products feature simpler, fast-paced gameplay, which is perfectly suited for the mobile gaming sector and for the new era of online gamer.

How do you see the gaming industry today?

The marketplace is flooded with great products and the competition is growing fiercer all of the time. Our games are renowned throughout the industry for their state-of-the-art, true 3D graphics, provocative audio and intuitive gameplay that will enthrall players and keep them returning over and over again for more exciting iGaming entertainment.  It is clear that in this crowded marketplace you need to be delivering the kind of quality of content we are producing in order to differentiate yourself from the rest.

Online gaming was another highlight at ICE. What are your expectations for the sector in 2015?

As the mobile market continues to grow, we will remain focused on developing our products to leverage our strengths in that area. As we push into emerging markets, such as Asia and South America, our combination of amazing games and our rapid release schedule will ensure that we are at the forefront of the online gaming industry globally.