How to make online marketing work in your favor? Lecture from Roman Bout at RGW-2018

How to build up an efficient marketing team? How to shorten the product update cycle and increase revenues? These and other industry-related issues will be highlighted by the speaker of Russian Gaming Week Roman Bout, an online marketing specialist.

As part of his presentation at RGW-2018, CEO and founder of Quintessence Roman Bout will help to understand which marketing tools will allow making your business more profitable. Specifically, how to increase a customer check by 50% at the same time reducing the acquisition costs twofold.

Roman Bout is a regular speaker of Russian Gaming Week, known among attendees thanks to reports given at RGW 2015, RACE 2015, RGW 2016, and RGW 2017. He has a huge experience of work in the fields of online marketing and gambling, worked for such companies as LotosPlay, Pari-Match, and MSL.

At Russian Gaming Week 2018, he will tell:

• whether the audience should be segmented and why it should be done;
• about the meaning of such notions as customer lifetime value and retention rate and why they are important;
• about key metrics that reflect the efficiency of online marketing;
• about the interrelation between PR and performance marketing;
• how the infinite loop of product updating functions;
• how to learn to calculate unit economics.

Exhibition RGW-2018, where Roman will give a presentation, will take place in Moscow on June 7 and 8.

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