How to launch an online casino: 7 main steps

To open your own online casino, you need to study a range of questions, from license acquisition to user data security and integration of payment systems. We have gathered main aspects that are important to take into account for beginning businessmen when organizing a gambling business.

1. Competitor analysis

If you have opted to build a gambling business, you should clearly understand what product you will offer and which functions it should possess. First, examine solutions available in the market. Your service should be user-friendly and make a player want to use it again and again. Therefore, test the products of your rivals, from names and technical support to payment methods and withdrawal options. Mark what they lack and make your product better.

2. Registration of a legal entity

To run a gambling business officially, you need to register a legal entity. Firstly, you need to understand which form suits you the best. So make it clear which cash cycle you are planning to deal with, define the amount of your authorized capital, whether you will engage shareholders or you plan to set up a limited liability company. All of it depends on your end product.

3. License

It allows running a gambling business legally. First, you need to define the jurisdiction that fits your entrepreneurial activity. According to the Russian legislation, you can receive a gambling license only for a land-based casino. For this purpose, you should own definite authorized capital and stay within a gambling zone. Launch of totalizators and betting houses also requires having authorized capital, but they can be located on the whole territory of Russia.

Online gambling is banned according to the Russian laws. But there are offshore jurisdictions. Usually, to buy a license there, you should obtain a residence permit, which is granted in exchange for buying real estate property, for instance, in one of the Caribbean countries.

4. Developing a casino website

One of the essential criteria for the gambling business is the development of a user-friendly and well-looking website. You’d better leave this task for professionals. The website should offer interesting functions, pleasant design, and user-friendly interface. A multi-language website would be an advantage.

5. Domain and hosting

Both website and domain names should be simple and easy to remember for users to be able to enter them into the search box. If the desired name is vacant, close an agreement with the corresponding provider.

Hosting is also an essential criterion for the gambling product. As the server hosts all user data, it should be as secure as possible and have a good reputation.

6. Choosing software and integrating payment services

The choice of software influences the quality of all your games, so you’d better not save money on software. Also, you need to integrate the support service and make it as effective and quick in responding to user queries as possible. Another vital task is the integration of payment systems. Depositing and withdrawal procedures should be simple and convenient. Besides, the service should support various payment means not to make the player look for another casino as far as yours does not accept banking cards.

7. Marketing

After everything is ready, you should tell people about your website. The more gamblers learn about it, the sooner you will get the return on investment. As gambling advertising is prohibited in most cases, use social media and affiliate programs and do not forget to provide special offers and bonuses.