AdConsul, Sponsor of RGW 2018: How to create betting advertising campaign

Sponsor of RGW 2018, AdConsul, promotes the so-called complex products: gambling, betting, alcoholic drinks, pharmaceutical drugs, and political parties.

One of the main aspects of preparing and publishing ad material is its compliance with the advertising law and mass media program policy.

Over 17 years, AdConsul has been focusing on the expert examination of advertising campaigns for businesses facing restrictions on promoting their goods and services. It significantly saves advertiser’s time and money for bringing a campaign on air.

AdConsul’s key priorities include:

• Comprehensive support of agreements between advertisers and mass media.
• Expert examination of advertising regarding its compliance with the legal framework of the Russian Federation and TV channel’s program policy.
• Development of promotion strategies for advertising campaigns using core communication channels.
• Placement of ads on TV channels.
• Advice about the correspondence of materials with the antitrust and advertising law (Russia’s Federal Antimonopoly Service).

To discover more about gambling advertising features, register to Russian Gaming Week.