ICE Totally Gaming kicks off campaign for its 2014 edition

04.11.2013

(UK).- The organisers of ICE Totally Gaming have unveiled the creative at the heart of the marketing campaign promoting February’s event, which, for the second year running will be held at London’s ExCeL Exhibition Centre.

ICE Sensational, a truly experiential campaign aimed at delivering ICE messages across all the senses, will appear throughout international gaming media, as well as an extensive print and digital direct marketing campaign using the ICE cleansed database of international gaming professionals based in 120+ countries and innovative social media promotions.

Kate Chambers, Portfolio Director responsible for ICE Totally Gaming, said: “2013 was a huge year for ICE which took residence at its new home at ExCeL, London’s award winning and largest exhibition space.

The 2013 campaign succeeded in helping to attract a total of 22,247 unique attendees, a 4.3% increase on 2012, 8.6% up on 2011 and a massive 24.1% uplift on 2010. Further analysis of the attendance data show that the number of visitor days (the average amount of time visitors spent at the event) increased from 1.51 days (2012) to 1.81 (2013) taking the total number of visitor days spent at February’s event to 40,267.

“2013 was a 'sensational' edition of ICE, and the commitment we are making to our stakeholders is to build on that success with a far- reaching and truly 'sensational' multi-media campaign which connects with the 100+ nationalities who we welcome to London each year. Our message for all of our stakeholders is, if you think 2013 was big – think bigger in 2014.”

Ticket registration has opened for ICE Totally Gaming 2014, which is being held from 4-6th February at ExCeL London. Officially the world’s largest business-to-business gaming event, admission is free and can be accessed at www.icetotallygaming.com.