The betting shop “Leon”: bwin should try hard to compete with Russian legal bookmakers

The international company bwin announced that it would soon launch an online betting platform in Russia. Contrary to expectations, the announcement didn’t cause outrage among Russian market players. Moreover, the Russian betting shop “Leon” announced that it is ready to compete because it is confident about the quality of its products and services.

According to the company’s representative Alyona Sheyanova, foreign colleagues will have a complicated road to travel in order to deserve loyalty of Russian players. A cool product presentation as well as success achieved by the parent brand bwin in Europe don’t mean anything. That’s why it is difficult to say whether the foreign investor achieves betting success on the Russian market and becomes a respected rival.

Sheyanova has emphasized that the betting shop “Leon” is not afraid of competition and she is glad that one more legal betting company appeared in Russia.