Aristocrat lights up ICE with dazzling display

Aristocrat Technologies staked a firm claim to steal the show at this year’s ICE exhibition in London, putting on a floor to ceiling multimedia extravaganza housing a show -stopping array of new gaming solutions that left operators awestruck.

“We were simply overwhelmed by the superlative feedback from customers, competitors, organizers and industry aficionados alike,” began Pedro De Matos, General Manager - EMEA.

 “Perceived as the most vibrant, energetic and innovative showcase amongst the two halls, Aristocrat’s explosive line-up of new games proved a sensational hit with record-breaking sales opportunities building up from the very start to the final 15 minutes on day three.

“The depth and breadth of the 2014 EMEA portfolio supports   an ever-increasing range of customer requirements and operators were taken aback by just how much we had to show.”

Aristocrat’s key ICE highlights included:

• The introduction of new, entertainment-packed, universally recognized game licenses, presented in unique centre piece attraction formats. Linked games including Wonder Wheels titles Batman™ Classic TV Series and Superman™ The Movie, Tarzan of the Apes™ MVP and Sherlock Holmes™ Hybrid Stepper; standalone games including The Rolling Stones™, and Flashdance™;
• The launch of an exciting new entertainment games segment (E*Series™) with a strong and increasingly engaging product roadmap spanning six families and 14 games this year. Pre-released games in pilot venues are delighting players with record performances of up to 6.5x floor average;
• The introduction of widescreen Multigame; two variations of Player’s Choice™ with strong, proven games throughout each compendium, multi-denom, continuous play and a built-in progressive in Diamond Edition;
• The enrichment of the potent Wonder 4™ Multi-Play series with two more titles added – Stars and Gold.
• The enlargement of Aristocrat’s core SAPs range: three new games under the Jackpot Reel Power™ theme; two new games under Gold Coin Jackpots™; two forthcoming games under Jackpot Streak™; Choy Sun Jackpots ™ and Where’s The Diamonds™;
• An increasing variety and richness of games for Viridian Hybrid™ Stepper; 3 new categories – Cashman Live!™, Power Hits™ and Star Shot™ – each with 2 games;
• EMEA’s largest ever range of new linked jackpot games (Cash Express™ Gold Class, Dragons on the Lake™, Tarzan of the Apes™, Batman™ Classic TV Series Superman™ The Movie, Sherlock Holmes™);
• More new categories than ever (More Power™, Fire Boost™, Jackpot Reel Power™, Gold Coin Jackpots™, Jackpot Streak™, Cashman Live!™, Power Hits™, Star Shot™);
• The on-going development of popular core game segments: Reel Power™, Multi-Play™, Multigame, Legends;
• A renaissance of popular, proven characters and themes across Links, Multigame, Multi-Play, Legends and Downloadable in Class III, route markets through EGMs and VLTs, Online, Mobile and Social channels;
• A demonstration of Aristocrat’s server-based expertise targeting new opportunities in the Spanish VLT market and elsewhere;
• More Online development momentum portraying more games, more sites and more channels to reach end users, as well as previewing Aristocrat’s forthcoming Remote Gaming System due later this year;
• The expansion of Aristocrat On Demand™ with an increased games library, greater functionality and flexibility – a downloadable solution with class-leading simplicity;
• A pioneering Social Media breakthrough with the simultaneous launch of online/offline games in the E*Series™-based Jackpot Dreams™ Casino.

“The concept of ‘explosive gaming’ is by no means a notional line we followed for a one-off trade show,” said Donal Maguire, Sales & Marketing Director – Europe.

“The high levels of global R&D investment made by Aristocrat over the last 18 months are breaking through every single product line we now put out. We’re energized, our customers are emphatic and players are about to be blown away by a new breed of gaming – which is a great result for everyone.”

Mike Alexander, Sales & Marketing Director – RSA added,  “The launch of E*Series™ has been a pivotal moment for the Southern African region. A plethora of exciting new Gaming Operations options and the momentum gained from our enhanced core games portfolio to energize the current install base all point towards an extremely exciting year ahead – for operators and, most importantly, the players.”

Media enquiries:  Aristocrat: Alex Fierek, Marketing Communications – Europe

Tel: +44 (0) 1895 618529 / 618500 │ Cell: +44 (0) 771 505 9996

Aristocrat Leisure Limited (ASX: ALL) is a leading global provider of gaming solutions. The Company is licensed by more than 200 regulators and its products and services are available in over 90 countries around the world. Aristocrat offers a diverse range of products and services including electronic gaming machines, interactive video terminal systems and casino management systems. For further information visit the company’s website at www.aristocratgaming.com.